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Digital Marketer : Ten New Skills You Must Learn to Stay Relevant...

Description: Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready?These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains:The ins and outs of this brave new world of digital marketingThe specific techniques needed to achieve high customer engagementThe modern innovations that help you outperform the competitionThe best targeting and positioning practices for today's digital eraHow customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differentialWith the authors' decades of combined experience filling its pages, The Digital Marketer gives every marketer the tools they need to reinvent their marketing function and business practices. It helps businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways.

Price: 8.99 USD

Location: Normal, Illinois

End Time: 2024-10-12T00:41:42.000Z

Shipping Cost: 0 USD

Product Images

Digital Marketer : Ten New Skills You Must Learn to Stay Relevant...Digital Marketer : Ten New Skills You Must Learn to Stay Relevant...Digital Marketer : Ten New Skills You Must Learn to Stay Relevant...

Item Specifics

Restocking Fee: No

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

Subject: Business & Economics

Book Title: Digital Marketer : Ten New Skills You Must Learn to Stay Relevant and Customer-Centric

Number of Pages: 368 Pages

Language: English

Publisher: Wiley & Sons, Incorporated, John

Publication Year: 2014

Item Height: 1.6 in

Topic: Marketing / General, Web / Social Media, E-Commerce / Internet Marketing, General

Illustrator: Yes

Genre: Computers, Business & Economics

Item Weight: 19.2 Oz

Item Length: 9 in

Author: Lisa Leslie Henderson, Larry Weber

Item Width: 6.2 in

Format: Hardcover

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