Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification by G

Description: Digital Marketing Fundamentals by Greg Jarboe, Matt Bailey, Michael Stebbins Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. Youll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, youll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device usersExacting and focused instruction on all the competencies tested by the OMCP examAccessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillsetPerfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the critical world of digital marketing. FORMAT Paperback LANGUAGE English CONDITION Brand New Flap The only official guide to the OMCA(tm) certification exam Digital marketing is a high-demand skillset, and employers and clients want to know that theyre getting the best marketers out there. With the OMCA(tm) certification, you can show the world that your skills are current and verified. Digital Marketing Fundamentals takes you through the complete set of standards youll need to know to achieve certification--and to drive digital marketing initiatives, manage digital marketing teams, and communicate digital marketing concepts. If youre studying for or transitioning into a career in digital marketing, this is the perfect book for you. The highest-performing digital marketing agencies often require OMCA(tm) certification. Inside, youll learn about the eight core disciplines of digital marketing, so you can add significant value to the campaigns you create and manage, even if certification isnt your goal. Youll master: SEO Content Marketing Social Media Marketing Digital Advertising (including PPC) Mobile Marketing Email Marketing Conversion Rate Optimization Digital Analytics Digital Marketing Strategy With Digital Marketing Fundamentals , you can obtain your certification, stand out to employers, earn more in your digital marketing career, and achieve your highest potential. Written by respected OMCP members, this is the only official OMCA(tm) certification guide. Author Biography Greg Jarboe is the President and co-founder of SEO-PR, an award-winning digital marketing agency, as well as the author of YouTube and Video Marketing, an instructor at Rutgers University and the New Media Academy, and a VIP contributor at Search Engine Journal. Matt Bailey, founder of SiteLogic, is one of the most in-demand digital marketing instructors in the world. His curriculum is used at Microsoft, HP, LinkedIn, Nationwide, Orange, Duke University, and hundreds of institutions. He currently serves as Director of Education for New Media Academy. Michael Stebbins, co-founder and CEO of OMCP, and former CEO of Market Motive, is changing the way the world learns and measures digital marketing skills. Michael advises marketing teams and educators on digital marketing skill requirements and best practices through his consultancy, Growing Twice. Table of Contents Foreword vii Introduction ix 1 Digital Marketing Strategy 1 2 Digital Marketing Analytics 49 3 Digital Advertising 83 4 Search Engine Optimization 129 5 Content Marketing 167 6 Social Media Marketing 219 7 Conversion Optimization 273 8 Mobile Marketing 299 9 Email Marketing 343 10 Careers and Hiring 371 Digital Marketing Glossary 401 References 415 About the Authors 423 Index 427 Details ISBN1119894573 Short Title Digital Marketing Fundamentals Language English Year 2023 ISBN-10 1119894573 ISBN-13 9781119894575 Format Paperback Subtitle OMCPs Official Guide to OMCA Certification Publisher John Wiley & Sons Inc Imprint John Wiley & Sons Inc Place of Publication New York Country of Publication United States Pages 448 Author Michael Stebbins Publication Date 2023-03-09 UK Release Date 2023-03-09 NZ Release Date 2023-03-01 DEWEY 658.872 Audience General US Release Date 2023-03-09 AU Release Date 2023-01-22 We've got this At The Nile, if you're looking for it, we've got it. 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