Get Clients Now! (TM): A 28-Day Marketing Program for Professionals, Consultants

Description: Get Clients Now! (TM) by C. Hayden Stop crossing your fingers and hoping your chosen marketing methods are landing with the right customers. Learn how to target your base today! FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Learn the secrets professionals use to dramatically increase their client base by learning how to replace scattershot marketing and networking efforts with proven, targeted tactics.Knowing where to spend your marketing dollars was a lot easier in the days when the choices were commercials, magazines, and billboards. Now, life in twenty-first-century America has become one gigantic 24/7 commercial with no limit of ways to get your brand in front of your customers. Has marketing become just a game of throwing darts in the dark, or is it still possible to effectively target your audienceUsing a simple cookbook model, the book helps you identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan that can be fully implemented in only 28 days!In Get Clients Now!, you will learn:How to choose the best marketing tactics for their situation and personalityHands-on approaches for replacing unproductive cold-calling with the power of relationship marketingProven and effective online networking and prospecting, social media, and internet marketing strategiesAdvice on integrating online and offline tacticsTips for dealing with fear, resistance, and procrastinationNow in its third edition, Get Clients Now! has been updated with worksheets, exercises, all-new examples, and tried-and-true marketing practices for reaching new clients. Stop throwing a hundred fishing poles out into the vast ocean. Instead, learn where to most effectively take the net and scoop up your customers! Notes 3rd edition of the guide which has already helped thousands of independent professionals to dramatically increase their client base. Back Cover Every independent professional needs a foolproof marketing and sales plan that constantly generates new clients and prospects. The go-to guide for successful professionals, consultants, and coaches, Get Clients Now! offers proven methods for creating and implementing a winning program to build a client base that exceeds your wildest expectations. Using a simple cookbook model, youll identify the "success ingredients" missing from your current marketing activities, and create a personalized marketing plan drawn from a menu of options. Next, youll get detailed recipes for the tools and tactics that will make your customized plan work, and a structured, easy-to-follow 28-day program for putting your plan into action. Throughout youll find insightful tips for overcoming the fear, procrastination, and resistance that can keep you from succeeding. Using detailed worksheets and exercises, based on your personality and situation, youll be able to pinpoint the strengths of your business, and make them the cornerstone of your no-fail marketing and sales system. Featuring helpful examples and contributions from experts in marketing and motivation, this powerhouse guide shows you how to leverage the "magic formula" for successful marketing: choosing simple, effective tactics and using them consistently. This completely revised third edition includes a wealth of information for taking advantage of new developments in the online world. Youll also get advice on integrating your online and offline marketing approaches, and learn how to: * Use social media to your advantage. * Employ Internet marketing techniques such as blogging, broadcast e-mail, and search engine optimization. * Prospect and network online. * Build high-touch relationships in a high-tech world. The definitive how-to guide to winning new business, Get Clients Now! has been road-tested by readers since 1999, and taught by hundreds of licensed facilitators. Thousands of independent professionals have taken their businesses to the next level with this step-by-step plan-- why not you? Advance Praise for Get Clients Now! : "Terrific book. The combination of a system filled with how-to wisdom, and a game plan for following it step by step all the way to a successful outcome. Get this book, internalize C.J.s teaching, and youll find yourself serving a lot more people, thus making a lot more money." -- Bob Burg , author of Endless Referrals and co-author of The Go-Giver "Whether youre just starting your business or ready to take it to the next level, Get Clients Now! provides a clear roadmap to reach your goals. Make sure to follow the day-by-day marketing plan outlined in the book. Youll create endless opportunities to do what you love -- and get paid well for it!" -- Jill Konrath , author of SNAP Selling and Selling to Big Companies "The most common question people ask me is: How do I get clients? Thank goodness for C.J. and this incredible program. Now whenever someone asks me that question, Ill just hand them this book. Read it. Then use it. By this time next month, youll have new clients, new profits, and a big smile on your face." -- Dr. Joe Vitale , star of The Secret and author of The Attractor Factor and Spiritual Marketing C.J. Hayden is a Master Certified Coach, popular speaker, and principal of Wings for Business LLC. Since 1992, she has helped thousands of self-employed professionals to earn a better living doing what they love. C.J. has written more than 400 articles for publications and websites such as Home Business, Rain-Today, and About.com, and taught marketing for John F. Kennedy University, Mills College, and the U.S. Small Business Administration. Author Biography C. J. HAYDEN is a Master Certified Coach, popular speaker, and principal of Wings for Business, LLC, a firm that teaches self-employed professionals to make more money with less effort. Table of Contents Contents Foreword by Jay Conrad Levinson Acknowledgments Introduction PART I: THE SETUP Chapter 1: What Really Works? Effective Marketing Strategies Chapter 2: Where Do You Start? The Marketing and Sales Cycle Chapter 3: Where Are You Headed? Setting Your Sales and Marketing Goal PART II: THE SYSTEM Chapter 4: Whats Stopping You? Selecting Your Success Ingredients Chapter 5: Heres What to Do: Choosing from the Action Plan Menu Chapter 6: Youre Ready . . . Lets Go! Putting the System into Action PART III: THE STRATEGIES Chapter 7: Filling the Pipeline: When You Dont Know Enough People to Contact Chapter 8: Following Up: When You Know Plenty of People but Youre Not Contacting Them Chapter 9: Having Sales Conversations: When Youre Contacting People but Not Getting a Chance to Sell Chapter 10: Closing Sales: When Youre Having Sales Conversations but Not Getting Sales Index Review ..".contains a wealth of simple, easy-to-use tactics to help you market your services."--Virtual Assistant Forums Long Description Knowing where to spend your marketing dollars was a lot easier in the days when the choices were commercials, magazines, and billboards. But now life in twenty-first-century America has become one gigantic 24/7 commercial, with no limit to ways of getting your brand in front of your customers. But where to begin? Has marketing become just a game of throwing darts in the dark, or is it still possible to effectively target your audience?For years, Get Clients Now! has helped thousands of independent professionals dramatically increase their client base by learning how to replace scattershot marketing and networking efforts with proven and targeted tactics. Using a simple cookbook model, the book helps readers identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan that can be fully implemented in only 28 days! Readers will learn:* How to choose the best marketing tactics for their situation and personality * Hands-on approaches for replacing unproductive cold-calling with the power of relationship marketing * Proven and effective online networking and prospecting, social media, and internet marketing strategies * Advice on integrating online and offline tactics * Tips for dealing with fear, resistance, and procrastination * And moreNow in its third edition, this definitive guide has been updated with worksheets, exercises, all-new examples, and tried-and-true marketing practices for reaching new clients. Stop throwing a hundred fishing poles out into the vast ocean. Instead, learn where to most effectively take the net and scoop up your customers! Review Quote "...contains a wealth of simple, easy-to-use tactics to help you market your services."--Virtual Assistant Forums Excerpt from Book Introduction IF YOU ARE READY TO GET CLIENTS NOW, you have come to the right place. Get Clients Now! is a complete marketing and sales system for consultants, coaches, and anyone who markets a professional services business. This book contains a 28-day program for sales and marketing success that has been road-tested by readers since 1999, and delivered by over 300 licensed facilitators around the world. The Get Clients Now! system has all the tools you need to get your marketing efforts unstuck, make an effective action plan, and start getting more clients. In this new, third edition, youll find the latest marketing approaches for independent professionals, including social media marketing, Internet marketing, prospecting and networking online, and integrating your online and offline marketing tactics. Youll also find an even stronger emphasis on building high-touch relationships in our high-tech world; new ideas for dealing with fear, resistance, and procrastination; fresh contributions from experts in marketing and motivation; and numerous improvements suggested by the thousands of readers who have made Get Clients Now! their sales and marketing bible. Its easy to think that there is some hidden secret to successful marketing and sales. When you consider all the books you could read, seminars you could take, or consultants you could hire, it makes the process of learning how to market yourself seem huge, mysterious, or even terrifying. But in fact there is a simple answer to all your marketing and sales problems, and its right here in this book: The magic formula for professional services marketing and sales is choosing a set of simple, effective things to do, and doing them consistently. The Get Clients Now! system will enable you to do just that. WHO SHOULD USE THIS BOOK Get Clients Now! is the ideal sales and marketing tool for almost any professional services provider. Some of the many professionals who will benefit are: accountants, architects, attorneys, bodyworkers, chiropractors, coaches, computer professionals, consultants, counselors, designers, engineers, financial planners, freelancers, health practitioners, insurance and investment brokers, photographers, real estate agents, recruiters, speakers, therapists, trainers, and writers. Whether you are a professional marketing your own services or you have business development responsibilities for your firm, this book will provide you with a proven system for finding clients. The Get Clients Now! system is designed to help you market and sell professional services to either businesses and organizations or individual consumers. If your service business also markets tangible products, e-products, or classes and seminars, this book may not be a complete solution. You may need other references to help answer questions about which marketing approaches are best for the product or seminar component of your business. But for creating a customized marketing plan to sell your professional services or those of your firm, you wont need to look beyond this book. HOW TO USE THIS BOOK Get Clients Now! uses a cookbook model to help you create a sales and marketing action plan. First, you will discover the Success Ingredients that are missing from your current marketing and sales activities. Then you will choose from the Action Plan Menu the specific courses of action you should take. Detailed recipes for the recommended tactics and tools are provided to help you successfully implement your plan. You will get the most value from this book if you commit from the outset to completing the exercises as you go. Just reading the information presented here will be helpful, but where marketing is concerned, more learning is rarely enough to do the trick. You need to choose a direction, take action, and keep moving forward in order to succeed. Once your action plan is designed, the 28-day program will put your ideas into action immediately. Many people who have used the program report improved results within just a few days. You can use the program quite successfully by yourself; or to make it even more powerful, team up with a business buddy, action group, or business coach. And you can repeat the program as often as you like to continue improving your results. Throughout the book, youll find references to specific services, software, devices, or websites you might find useful. This information can change quickly as communication technology and business products continue to evolve. Keep in mind that the basic principles of marketing dont change as quickly as technology and products do. The ideas and approaches behind the Get Clients Now! system will continue to be valid for years to come, no matter what new paths marketing or communications may take. For additional resources on any of the topics discussed in the book, updates to the books content, to download copies of the Get Clients Now! worksheets, or to find a buddy, group, or coach to help you work the program, please visit the books companion website at C. J. Hayden, MCC San Francisco, California Details ISBN081443245X Edition 3rd ISBN-10 081443245X ISBN-13 9780814432457 Format Paperback Imprint Amacom Place of Publication New York Country of Publication United States DEWEY 658.8 Language English Media Book Short Title GET CLIENTS NOW 3/E Illustrations Illustrations Subtitle A 28-Day Marketing Program for Professionals, Consultants, and Coaches Series Agency/Distributed Audience Age 18-18 US Release Date 2018-03-22 UK Release Date 2018-03-22 Author C. Hayden Pages 272 Publisher HarperCollins Focus Edition Description Third Edition Year 2018 Publication Date 2018-03-22 Alternative 9780814432464 Audience Professional & Vocational AU Release Date 2019-02-26 NZ Release Date 2019-02-26 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:119552922;

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