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Book Title: Marketing Accountability : A New Metrics Model to Measure Marketi
Number of Pages: 304 Pages
Language: English
Publication Name: Marketing Accountability : a New Metrics Model to Measure Marketing Effectiveness
Publisher: Kogan Page, The Limited
Publication Year: 2011
Subject: Marketing / General, Management
Item Height: 0.7 in
Item Weight: 18.5 Oz
Type: Textbook
Author: Malcolm McDonald, Peter Mouncey
Subject Area: Business & Economics
Item Length: 9.4 in
Item Width: 6.8 in
Format: Trade Paperback
